Alzheimer’s Research UK presents #sharetheorange

Last year, on World Alzheimer’s Day, Richard Branson blogged about alarming data that showed that one in three people born in 2015 will go on to develop dementia in later life. What’s more alarming, however, is that most people view dementia as an inevitability.

This is untrue. Dementia is caused by diseases, and diseases can be prevented and beaten. To make this point clear and confront misunderstanding around dementia, Alzheimer’s Research UK has released the stop motion animation below.

 

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