Consumer demand for green growing at phenomenal rate

According to the National Association of REALTORS® (NAR), "consumer demand for green understanding is growing at a phenomenal rate." In fact, NAR’s 2007 Profile of Buyers’ Home Features Preferences states, "Home buyers who ranked energy efficiency as ‘very important’ purchased homes that had a median home price of $12,400 higher than those who ranked it ‘somewhat’ or ‘not important.’"

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